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Values with Personality for How About This? Group
I had a lot of fun putting this values statement together for How About This? Group. The whole brief felt like an invitation to go a bit wild with colour, personality, and that slightly irreverent humour the brand leans into.
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Creating a YouTube Channel with Theme Park Portal
Each episode dives into ride histories, park lore, forgotten attractions, and the imaginative engineering behind them.
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Rules of Acquisition – A Ferengi Profiteering Game
Rules of Acquisition – A Ferengi Profiteering Game, is a playful tribute to Star Trek’s most capitalist-minded species.
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Pawfect Pet Pals – Volume 01 – Illustration Pack for Designers
Pawfect Pet Pals started as one of those playful “what if?” ideas that accidentally turn into a full illustration universe. I wanted a pack that designers could drop straight into their own projects — something cute, characterful, and properly polished — so I sat down and built it. Volume 01 focuses on raining dogs and…
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Revolutionizing Recruitment at Sainsbury’s
At Sainsbury’s, the recruitment transformation hinged on a full-scale implementation of Oracle Taleo, and the project needed someone who could translate the complexities of enterprise HR tech into something usable, reliable, and genuinely helpful for thousands of hiring managers. My role sat right at that intersection. I designed the end-to-end workflows, interpreted policy requirements into…
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Much Gay Custom Fashion Design
Much Gay was as much an exploration of product design as it was building a scalable brand.
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Star Trek: Voyager Funko Pop! Vinyl Range Product Concepts
Star Trek: Voyager Funko-style vinyl figures – a Product Design exercise.
Projects
A selection of projects across product, design, systems, and creativity — from enterprise HR transformations to playful digital assets.
