• Manchester Hotels Booking Pages

    Manchester Hotels Booking Pages

    I put these hotel landing pages together as a spec project to flex some design muscles and experiment with how different UI styles can completely change the “vibe” of a brand. Since these aren’t real hotels, I had the freedom to ignore strict corporate guidelines and focus entirely on creating immersive, character-driven experiences. Manchester provided…

  • “Sister” – The Mysterious Face of Just a Shop, Sir

    “Sister” – The Mysterious Face of Just a Shop, Sir

    Sister began as the mysterious line-drawn woman in the Just a Shop, Sir logo, but quickly became something much more useful: a character who could carry the whole tone of the brand. Just a Shop, Sir was never meant to feel like a standard collectables shop. It needed that odd little spark — British, curious,…

  • Values with Personality for How About This? Group

    Values with Personality for How About This? Group

    A values statement designed to feel human, not corporate. Shows how I use tone, layout, and brand voice to communicate meaning without waffle.

  • Much Gay Custom Fashion Design

    Much Gay Custom Fashion Design

    A Shopify build exploring how a bold message becomes a sellable product and brand. Shows e-commerce fundamentals with personality: clear structure, strong voice, minimal fuss.