Let’s Get Your
WebsiteBrandWeb AppShopify SiteIdea
Built
Whether you’re starting from scratch or trying to untangle something
that’s grown messy, I help you figure out what you actually need —
then design and build it clearly, calmly, and properly.
Clear, modern design. Friendly guidance. Zero jargon.
You don’t need the right answers — we’ll work them out together.
Clarity → Build
A Calm, Considered Start
For when you know something needs building, but not what shape it should take yet.
When This Is Right For You
You know you need something — a site, a brand, a digital presence — but you’re not sure what shape it should take yet. You might be starting from scratch, or carrying ideas that haven’t quite clicked.
What I Do
We slow things down just enough to get clarity. I help you untangle ideas, priorities, and constraints, then shape them into something coherent before anything gets built. Once the direction is clear, I design and build the first proper version — clean, flexible, and ready to grow.
Most sites are built on WordPress, because it’s flexible, well-supported, and easy to live with long-term — but the platform always follows the plan, not the other way round.
What You Get
A solid foundation that makes sense now and later. No overengineering, no false starts, and no feeling like you skipped an important step.
Fix, Refine & Level Up
A New Life For Your Brand
For sites that exist… but aren’t really working anymore.
When This Is Right For You
You already have a website, but it’s outdated, messy, or quietly working against you. Things feel bolted on. Changes feel risky. You’re not convinced starting again is the answer.
What I Do
I look at what’s really going on — structure, content, design, and technical setup — and help you decide what’s worth keeping. Then I simplify, clean up, and improve what’s there without unnecessary drama or disruption.
I also take care of the less visible technical pieces — hosting setup, performance, and general housekeeping — so the site feels solid rather than fragile.
What You Get
A calmer, clearer site that’s easier to manage and actually reflects where you are now — not where you were when it was first built.
Sell Without the Stress
E-Commerce Made Easy
Focus on customers — not plugins, apps, or settings.
When This Is Right For You
You want to sell products or services online, but you don’t want the tech side to become a second job. You care about trust, clarity, and things working properly behind the scenes.
What I Do
I design and build online shops that feel straightforward and professional — focusing on structure, flow, and removing friction. Decisions are made around what helps customers understand, trust, and complete a purchase.
Shops are usually built on Shopify, as it handles the heavy lifting reliably whilst ensuring a great customer experience and a pleasant experience for you.
What You Get
An online shop that feels considered rather than cobbled together — and a setup that won’t fight you every time you need to make a change.
Ongoing Support & Care
Peace of Mind Around the Clock
A friendly technical presence, from somebody who already knows your setup.
When This Is Right For You
You don’t want to be left alone with updates, decisions, or quiet technical worries. You want someone who understands your setup and can help you make sensible changes over time.
What I Do
I stay involved. I handle small improvements, maintenance, advice, and problem-solving as things evolve — and I explain what’s going on in plain English.
Where it helps, I also set up easy-to-use Notion workspaces so notes, processes, and decisions don’t live in scattered docs or inboxes.
What You Get
Peace of mind. A steady technical presence who knows your project and helps you keep things tidy, sensible, and moving forward.
Not sure which of these fits? That’s normal. Most projects don’t arrive neatly labelled — we’ll work it out together.
How It Works
Every project is different, but the way I work stays reassuringly simple.
I specialise in design and the underlying tech — from layouts and typography to hosting, SEO basics, and making sure your site tells your brand’s story effortlessly.
A quick chat to understand what you’re building, what’s been frustrating you, and what “good” looks like.
We agree a clear, no-nonsense plan, including timeline and pricing, tailored to your requirements.
I create your site in a collaborative way — we can review progress live, not in screenshots.
Final polish, testing, and go-live. I handle the technical bits so you don’t have to.
Your site continues to evolve with care, updates, and small improvements whenever you need them.
I explain things simply, build cleanly, and make everything feel intuitive. You get a site that looks good, works brilliantly, and is easy to maintain, so you can concentrate on your business.
Frequently Asked Questions
(You don’t need to know exactly what you need yet.)