Just a Shop, Sir is an online retailer celebrating the art of collectables and pop culture merchandise. The brand focuses on curating distinctive items — from retro memorabilia to contemporary fandom pieces — and presenting them through a playful, design-led e-commerce experience. Built around a sense of nostalgia and discovery, the shop blends collector appeal with an approachable, modern identity.
I was responsible for developing the full digital storefront, including the overall brand identity, product presentation, and user experience design. My work centred on creating a visually striking yet easy-to-navigate site that captured the brand’s humour and personality while maintaining professional e-commerce functionality. I also implemented performance optimisations, intuitive categorisation, and subtle design details that reinforced the store’s quirky, character-driven tone.
