Portfolio
Selected client work and developmental projects.
Everything here is designed, built, illustrated, written, or otherwise produced by me. Some of these were commissioned. Some were experiments. All of them show how I think.
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A personal operating system that centralises my tools, projects, automations, and workflows. Built as a long-term, evolving system rather than a single website. Shows how I think about infrastructure, clarity, and designing for future-me as much as present-me.
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Brought in at concept stage to help shape a brand for a pre-loved baby and children’s marketplace. From illustration to tone of voice, this project shows how I turn early ideas into something warm, trustworthy, and ready to grow.
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Brand and digital work for a creative collective focused on ideas, storytelling, and innovation. A good example of balancing personality with professionalism — and building a visual identity that doesn’t sand off the edges.
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An online retailer celebrating collectables, pop culture, and playful nostalgia. Blends characterful branding with practical e-commerce thinking, showing my approach to shops that want to feel fun without feeling flimsy.
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An experimental simulation inspired by the systems and magic of Disney parks. Part world-building exercise, part design playground — this project shows my interest in systems design, user experience, and playful problem-solving.
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A tongue-in-cheek web app poking fun at the strange rituals of internet self-branding. An intentionally lightweight experiment that shows how I use humour and constraint to explore ideas quickly.
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My first Shopify build, created to test whether a simple idea with a clear voice could scale. Focuses on clean setup, strong branding, and keeping the technical side out of the way of the message.
